The First Lady has urged people in the fashion and
beauty industry to learn on regular basis to improve their product knowledge,
skills and awareness of the latest trends in beauty, fashion and style.
According to her the Fashion and beauty has become a
part of everyone’s lives and that the industry is growing each passing day with
new trends coming up. She believes adapting
to new trends is the surest way to attract and retain clients given the
growing
competition in the trade.
The First
Lady gave the advise when she interacted and presented working tools and
equipment to the artisans and small proprietors of the Tailors,
Beauticians and Barbers associations in Cape Coast.
This is
to support those with skilled training to realise their potentials as well as
expand their businesses through the provision of working tools they desperately
need with a view to improve their income-earning capacity.
With support from the Embassy of China, the First
Lady of Turkey and numerous other sponsors the Lordina Foundation presented trainees
with tools of their trade, including sewing machines, hair dryers, embroidery
machines, and many other equipment with which they can begin life as small entrepreneurs.
The First
Lady said in order to succeed those in the beauty industry must embark on
continuous learning and training and must constantly update their knowledge on
new trends and always stay one step ahead.
“The new trend for small and medium enterprises is
to offer one-stop services. Today’s middle class has little time to spare. A
business offering a wide range of services under one roof usually has a huge
advantage over those who offer only one or two types of service” she stated.
Adding that “ Most customers, especially women,
prefer to have their hair, nails or face done in one place, rather than visit
two or more different locations”.
Mrs. Mahama entreated those in the beauty industry
to give their clients the convenience of a one-stop beauty shop instead of
specializing on one main area. This she said can set their business apart from
their competitors.
“I urge you to learn to come together as joint
businesses if you cannot multi task or do not have the resources to offer a
full range of services.”she advised.
She indicated that Government
considers the development of key infrastructure critical to the social and economic
advancement of the people and that over the last few months the President has
been to the region to commission important projects.
“The Cape Coast Stadium will boost sports development
in the region. The Komenda sugar factory would help reduce the foreign exchange
we use to import huge quantities of sugar into this country every year. He
would be here again soon to preside over the commissioning of the Kotokuraba
market, the principal commercial centre of the Cape Coast municipality” she
announced.
She said considering today’s global world and with the
nation’s desire to develop, the importance of skilled labour cannot be over
emphasized. This is because the government continues to transform and diversify
the economy and this provides enormous opportunities for young people with
technical and vocational training.
“Government alone cannot realize this vision without
the support of charitable institutions and other stakeholders. Lordina
Foundation’s presence here today is therefore in line with this vision and its
meant to supplement the effort of government by the presentation of these
assorted working tools to support the Tailors, Beauticians and Barbers
Association in the Central region" the First Lady stated.
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